Case Study: How we generated 56 High-quality leads for a Podcast agency in just 3 weeks

Introduction
Cold email outreach remains one of the most powerful tools for B2B lead generation—but only when executed with precision. At HorizonX, we know that success hinges on three pillars: Infrastructure, Targeting, and Copywriting. Our campaign for Brocasterz, a full-service podcast production agency in Hungary, shattered industry benchmarks with an 8.4% conversion rate (far exceeding the standard 1-2% average). While Brocasterz’s existing brand recognition (thanks to their Biznisz Boyz podcast) played a role, our strategic approach turned potential into measurable results.

Campaign Overview

Client Profile
Brocasterz offers end-to-end podcast production, including post-editing and social media video creation. Their goal? To connect with decision-makers who view podcasting as a key tool for brand-building and marketing.

Key Metrics

• Contacts Targeted: 664
• Total Responses: 116 (17.5%)
• Qualified Leads: 56 (8.4%)
• Bounce Rate: 1.5%

Why These Numbers Matter
The 8.4% lead conversion rate is a testament to cold email’s untapped potential when paired with hyper-personalized strategy. For context, most campaigns achieve just 1-2%.

Target Audience

• Roles: CEOs, Founders, Marketing Directors
• Company Size: 1–200 employees
• Industries: Marketing, Legal Services, IT, SaaS, E-commerce, Healthcare, Consulting

What Made This Campaign a Breakthrough?

1. Hyper-Personalized Outreach
   Every email was crafted to feel like a 1:1 conversation—not a bulk blast. One recipient even replied, “I thought Mark (the sales lead) wrote this himself—I almost thanked him for being so persistent!”
2. Proactive Client Collaboration
   We built a custom domain to mirror Brocasterz’s branding, ensuring seamless reply management. Real-time alerts allowed Brocasterz to course-correct missteps instantly. “When I fumbled a reply, HorizonX flagged it immediately. It felt like having a second brain,” said their sales lead.
3. Bulletproof Technical Execution
   • Zero emails blacklisted.
   • 98.5% inbox delivery rate, bypassing spam filters.
   • Emails designed to mimic organic engagement, sparking natural reply chains.

Key Takeaways

1. Cold email is alive and thriving—when you prioritize authenticity over automation.
2. Speed + ROI go hand-in-hand: Brocasterz saw brand visibility soar even among non-responders.
3. Success formula: Human-centric copy + agile infrastructure + laser-focused targeting.

Ready to Transform Your Lead Generation?
At HorizonX, we don’t just send emails—we engineer relationships. Whether you’re launching a podcast studio, a SaaS product, or a consultancy, our data-driven cold email strategies deliver results that scale.

Let’s build your next breakthrough campaign.